William Henry Harrison won the 1840 campaign for president using some new tactics, but giving out booze wasn't one of them. Nor was the word booze invented then, although the free whiskey from the E. C. Booz distillery surely helped popularize the term. The most innovative tactic of the campaign was its transformation of the wealthy Virginia aristocrat into a "log cabin" man. Harrison's cabin was more a mansion.
The Whig party sold the nation on Harrison using slogans, songs and stunts. One was to "keep the ball rolling" from Kentucky to Maryland.