When you start with Absolute Perfection, where do you go from there? On to the longest running advertising campaign in history, and one of the most successful. Absolut Vodka's ads of the 1980s and beyond were not only a success for their brand, but for all vodka. The memorable formula of "one bottle, two words, and a little bit of wit" helped increase Absolute sales from 10,000 cases to many millions over its 25-year run, but it also helped make vodka the largest selling spirit in the US. Success attracted new luxury brands: as of 2015, brands more expensive than Absolute sell better.
Andy Warhol kicked the campaign into high gear in 1986 with the first of its artist-created ads. He did say "good business is the best art."