The Reds and the Blues
In the 20th century, if you were Red, you were an anathema to the right. Red was the color of communism, the fear of which spiked in two different decades, the 1920s and the 1950s. Blue was identified with the Republican party, and indeed is thought to be conservative among colors. In 1976, the first election map on television had blue Republicans. Republicans went red when the contested election of 2000 prompted the networks to adopt a uniform color code. Some Republicans are trying to bring blue back, and others want to start a blue branch for disillusioned Democrats.
Both men and women like blue more than red. Whatever the color, people prefer it be called a fancy name.
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