Wilson and Whiskey
Woodrow Wilson, running for President in 1912, used a slogan associated with a whiskey brand as a campaign song. A bold choice, as forces in favor of alcohol prohibition continued gaining strength, leading to the nationwide ban during Wilson's second term. Wilson's wine collection suggests he was on the side of the wets, but in 1917, he signed a law making the District dry more than two years before the rest of the country. The effect was the opposite of its intent: the number of speakeasies grew to more than 10 times the number of legal saloons that had existed before.
Food played a bigger role in the 1912 election than drink - the fat man, incumbent President Taft, lost.
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